Hoffman Manufacturing Corp. Announces New Branding for its High Security Display Product Line

Madison, Wisconsin, June 22, 2023 – Hoffman Manufacturing Corp., a Madison, Wisconsin-based company focused on the design, engineering and fabrication of special purpose merchandising display vehicles, is pleased to announce that its market-leading line of high security displays will, effective July 1, 2023, be marketed as Fortress Displays. “Hoffman Manufacturing High Security Displays” is quite a mouthful,” quipped Geoff Hoffman, company Owner and President. “We wanted to brand the line with a name that would be meaningful, distinctive, memorable, and that could accommodate product-line expansion,” he added. “Look up fortress in any dictionary and you’ll get words or phrases like “stronghold” or “place of defense or security,” adds Erik Gennerman, newly appointed brand manager. The Fortress Display line is designed and engineered to protect display inventory from the “smash and grabs” which have come to plague not only the firearms retailer, but also pawn shops, rare coin dealers, museums and other venues displaying rare and/or high value merchandise. The displays are designed to withstand the most aggressive “attack” with sledgehammers or mauls, while at the same time offering a service-friendly and aesthetically pleasing display vehicle. They are intended to complement other preventative measures, e.g., alarms, physical barriers, cameras, etc., the combination of which will delay, thwart and alert law enforcement when an attempted burglary occurs. What started out as a single counter display unit designed ten years ago for a major regional outdoor sporting goods retailer has grown to include counter units, backwall units, corner units, sales service counters, and additional filler units. Units are in use throughout the USA, as well as in Canada and even as far away as Australia. They are manufactured in Madison, Wisconsin. “Display your valuable merchandise in a Fortress” adds Hoffman.