Hoffman Manufacturing’s High Security Display line, as Fortress Display was then known, first exhibited at SHOT back in 2016. We worked with a firearm distributor, incorporating our displays into his booth, allowing us to talk displays while the distributor talked firearms. We also had a display in the new products area. Being new to the market, we figured it was worth a “shot.” That was our introduction to SHOT and we were hooked. That first SHOT was a major catalyst to our becoming recognized in the industry for our high security displays. It also whetted our appetite to exhibit on our own in our own space and we have ever since, 2021 and 2022 excluded owing to COVID. We started with a 10 X 10 booth and, in 2023, grew to a 10 X 20 booth.

Last year SHOT reported some 50,000+ attendees traversing nearly fourteen miles of aisles – no telling how many smiles. This year’s Show promises 2,500 exhibitors representing over 100,000 products.

We are but one exhibitor and we have about twenty products. But, if you’re looking for the best line-up of high security displays in the industry, we’re the only exhibitor you’ll need to visit. We’ll be in booth #43548, a 10 X 20 booth space allowing us to feature most all our products in a simulated retail setup. There’ll be three of us there, allowing us to better service our visitors during periods of peak traffic and demand. We had a lot of them last year. We also encourage your emailing us (either erik.gennerman@fortressdisplay.com or henk.wolst@fortressdisplay.com) and we can set up appointments to ensure your visit when it best suits your schedule.

We hope you’ll stop by and visit with us. There’s an old saying about a picture being worth a thousand words. That’s even more applicable to our “smash it with the sledgehammer” video. But nothing better shows our stuff than the actual seeing, touching, feeling and talking the displays “up close and personal.” You’ll see the features; the engineering and design; the aesthetics; the fit and finish; and the overall quality of our product. More than a few customers have described our product as the “Cadillac” or “Mercedes” of this specialty display segment. We’re flattered by that, given that we’re car guys at heart.

Stop by and visit with us. Better yet, email us to set aside an appointed time. And, when you’ve had a chance to see our product – and compare us the competition – we’re confident that you’ll agree with the many customers nationwide (not to mention Canada and Australia) who’ve elected to use Fortress Display to optimally display and protect their wares. That’s what we’re all about.

Fortress Displays probably cost a bit more than you’re used to when you think of displays. We are part of a very specialized niche that requires specialized design, engineering and materials. We also place a high premium on “fit and finish” and aesthetics. There’s a tagline for a French cosmetics giant – L’Oréal – that applies to Fortress Displays. Fortress Displays cost a bit more…”Because you’re worth it.”

I’m often asked by prospective customers why they should invest in our displays. Make no mistake…they are an investment. While there are more reasons than just these four, I think these are the most compelling answers to the question. I hope you agree.

1). One thing that links us all is our desire to keep firearms off the street, out of the hands of the “bad guys.” Fortress Displays, impenetrable with sledgehammer or maul or axe, does that. No guns have been lost by our customers to the “bad guys.”

2). You’ve got a lot invested in your merchandise. Firearms are not inexpensive. Figure fifty firearms in a four-foot HS-20 display (variables impacting stocking levels include size, method of display and aesthetic focus) and you might well have $25K+ in merchandise. You want to protect that investment. No guns have been lost to “smash and grab” attacks on a Fortress Display.

3). You’re tired of investing in the time and labor involved in removing merchandise for overnight safe storage. And then having to invest time and labor to remerchandise the items the next day for the selling day. It takes time. It costs money. And it invariably, despite all the care taken, results in damage to the merchandise. Damage equals discounts. Discounts equal cost. There’s money and time to be saved when your display is your “safe.” Unlike employees, Fortress Displays work “24/7.”

4). We like cars. We like “fit and finish.” We like clean design. Put those likes together and you get a level of execution and aesthetics that would be enviable in any industry. Clean lines; bright, well-lit interiors; functional and operational ease of use; and durability. All combine to give Fortress Displays a look and feel without peer in our industry and certain to display your merchandise “in the best light possible.”

We think that the combination of benefits and attributes above, coupled with available and responsive customer service, provides the answer to the question “Why do Fortress Displays cost more than conventional displays.” Because they’re worth it. And because you’re worth it.
- HENK WOLST - Fortress Display, Sales